The Results:
- During the first 3 months with SalesKey:
- 118 leads generated
- He placed two direct hires which brought in $30k in fees from our leads
- 275% ROI, $22,000 Profit ($8,000 invested)
- Several other opportunities in pipeline
- Decided to Renew for another 90 days
Summary:
- Hero Placements is a staffing company focusing on sales and IT positions for start ups up to Fortune 100 companies.
- Before working with SalesKey, Hero had been using LinkedIn to find open positions to call to try and generate job orders, using techcrunch to generate leads, but had never hired an outside agency to help before.
- Trent Fowler, their Founder was looking for a way to offload those prospecting activities, so he could focus on having productive sales conversations rather than prospecting.
- Like many of our clients, Hero is interested in new clients and new revenue coming in the door, not just increased lead flow.
- Once Hero engaged SalesKey, we immediately implemented our proprietary lead generation system, LinkedIn Performance+, to help them achieve their objective:
- First, we had Trent fill out a brief questionnaire and attend a campaign strategy call so we could understand WHO Trent’s ideal clients are and what his unique value proposition is, so we could properly position the campaign for maximum response.
- Next, we created highly targeted lists of Trent’s prospects using demographic information (target job titles, industries, company size and geography) and gathered market data to inform our messaging style and approach, in this case focusing primarily on real estate developers.
- After that, we engineered a multi-channel outreach program based on a two-pronged approach, focusing on building Trent’s personal network on LinkedIn while simultaneously messaging targeted decision makers with the objective of generating: more booked calls and warm, marketing qualified leads for Hero’s sales pipeline.
Services Provided: LinkedIn Performance+
$30k in New Business & Speed – Received First Lead On Day 1 of Launch
“We’ve already generated $30k in new business during the initial campaign and have decided to renew.
We’ve tried various different lead gen and marketing approaches. Some were more expensive and some were cheaper than SalesKey but we stay with them because we get results from the leads they produce.
I can’t say anything has produced results as fast or as effectively as the program we’re doing with them.
We received our first lead on the first day the campaign launched.
In the first 40 days we’ve already received 47 leads. These are warm leads that are the right target and are wanting to book meetings with us and learn more about our services.
Can’t ask for more than that. Ken said what they would do and then his team delivered. Very impressed.”
Trent Fowler
Managing Director of Hero Placements
https://www.linkedin.com/in/trent-fowler-3616a941/
