The Results:
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- Within the first 58 days SalesKey added 114 qualified leads to the Creideas Capital sales pipeline.
- 2 new deals closed
- 10 “fix and flip” applications out (Peter anticipates 3 or 4 of these will close)
- $128M in new deals added sales pipeline
- Avg Cost Per Marketing Qualified Lead (CPL): $43.80
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Summary:
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- Creideas Capital is a commercial financing company helping real estate developers bring their visions to life.
- Peter was looking for a way to get his company off the ground, so that he could cash out of another business he was involved in.
- He had worked in commercial finance previously, but back then they used the “old and barbaric” cold calling approach where he would call down a list of UCC filings and cherry pick deals over $1M.
- He didn’t have the time or desire to take this approach again and was looking for a done for you service that would prospect for him so he could follow up with warm leads instead of wasting tons of time prospecting.
- Once Peter engaged SalesKey, we immediately implemented our proprietary system, LinkedIn Performance+, to help Creideas Capital achieve their goals:
- First, we had Peter fill out a brief questionnaire and attend a campaign strategy call so we could understand WHO Peter’s ideal clients are and what his unique value proposition is, so we could properly position the campaign for maximum response.
- Next, we created highly targeted lists of Peter’s prospects using demographic information (target job titles, industries, company size and geography) and gather market data to inform our messaging style and approach, in this case focusing primarily on real estate developers.
- After that, we engineered a multi-channel outreach program based on a two-pronged approach, focusing on building Peter’s personal network on LinkedIn while simultaneously messaging targeted decision makers with the objective of generating: more booked calls and warm, marketing qualified leads for Creideas’s sales pipeline.
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Services Provided: LinkedIn Performance+
Results:
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- Within the first 58 days SalesKey added 114 qualified leads to the Creideas Capital sales pipeline.
- 2 new deals closed
- 10 “fix and flip” applications out (Peter anticipates 3 or 4 of these will close)
- $128M in new deals added sales pipeline
- Avg Cost Per Marketing Qualified Lead (CPL): $43.80
2 New Deals Closed, $128M in Sales Pipeline in First 60 Days
“The best results I’ve received from a marketing campaign. The campaign hasn’t even been live for two months yet and I’ve already closed two deals, have 10 “fix and flip” applications out (I’m confident 3 or 4 of those will close), and another $128M in the sales pipeline and I haven’t even been 100% focused on following up with the leads as I should. This has completely exceeded my initial expectations.
They started generating good leads and appointments immediately with the types of people I wanted to be speaking with and larger opportunities too.
All I had to do was fill out a brief questionnaire and attend a 30 minute call and they did all the rest. Working with them has really helped me manage my day and made growing my business easier because I always have solid appointments and new leads to follow up with, rather than having to go hunt them down like I used to do when I was in this business before. I highly recommend you work with them.”
Peter Charland
Founder & CEO of Creideas Capital