The Results:

  • During the first 8 months with SalesKey:
    • $451k in new business closed

Summary:

  • Comprehensive Hospitality Solutions is a CPA firm that provides Accounting, Tax, Bookkeeping, and Advisory services specifically to businesses in the Hospitality Industry, as well as, a complete back-office solution to service-based businesses nationwide.
  • Before working with SalesKey, CHS was trying to generate leads through newsletters to their email list, direct mail outreach, google ads, and tradeshows.
  • They had blown 10s of thousands of dollars and were averaging about 8-10 leads PER YEAR, from their efforts
  • CHS President Doug Carpenter was looking for a way to significantly increase qualified lead flow.
  • Like all of our clients, CHS is ultimately interested in new clients and new revenue coming in the door, not just increased lead flow.
  • Once CHS engaged SalesKey, we immediately implemented our proprietary lead generation system, LinkedIn Performance+, to help them achieve their objective:
    • First, we had CHS fill out a brief questionnaire and attend a campaign strategy call so we could understand WHO CHS’s ideal clients are and what their unique value proposition is, so we could properly position the campaign for maximum response. 
    • Next, we created highly targeted lists of CHS’s prospects using demographic information (target job titles, industries, company size, and geography) and gathered market data to inform our messaging style and approach, in this case focusing primarily on the hospitality industry.
    • After that, we engineered a 2-pronged outreach approach focusing on building Doug’s personal network on LinkedIn while simultaneously messaging targeted decision-makers with the objective of generating: more booked calls and warm, marketing-qualified leads for CHS’s sales pipeline.

Services Provided: LinkedIn Performance+, Market Research, Copywriting, Campaign Management

$451k in new business closed in first 8 Months

“We just landed a larger account (among several others) from SalesKey’s program and have decided to sign on for an additional year with them and plan on working with them on a continuous basis. 

Traditionally we’ve found it difficult to generate consistent leads in our market. 

Over the past 3 years we’ve tried paid advertising, trade shows, mailers and email marketing and we were averaging about 8-10 leads per year.  In first 5 months of working with SalesKey they’ve already generated over 120 leads for us.”


Douglas Carpenter

President at Comprehensive Hospitality Solutions

https://www.linkedin.com/in/douglas-carpenter-cfa-cpa/

https://www.books4hospitality.com/