The Results:
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- Within the first 90 days SalesKey added 85 qualified leads to the Branded sales pipeline.
- Branded has already closed new business worth over $101,448
- ROI: 711.58%
Summary:
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- Branded Research is a leading California based market research firm that helps their clients improve marketing and product decisions through targeted audience insights and opinions.
- They were struggling to generate a consistent flow of quality leads and appointments with decision makers in their target marketing. They had tried manually prospecting on LinkedIn with minimal results. Most of the inquiries they would get from their website didn’t fit their Ideal Customer Profile. They tried hiring salespeople but found that they weren’t effective prospectors and instead would wait around for inquiries instead of hunting for new business.
- Traditionally they had acquired most new clients through their personal networks or would attend expensive and time consuming trade shows but were looking for a way to improve their results from digital marketing but their previous efforts had frustrating results = for every 10,000 emails outbound emails they would send out, they would receive about 10 total responses (.001%) and no actual leads.
- They were looking for an extra 25 qualified leads per month, someone to help fill their John’s calendar with warm leads.
- Once Branded Research engaged SalesKey, we immediately implemented our proprietary system, LinkedIn Performance+, to help Branded achieve their goals:
- First, we had John fill out a brief questionnaire and attend a campaign strategy call so we could understand WHO Branded’s ideal clients are and what their unique value proposition, so we could properly position the campaign for maximum response.
- Next, we created highly targeted lists of Branded’s prospects using demographic information (target job titles, industries, company size and geography) and gather market data to inform our messaging style and approach.
- After that, we engineered a multi-channel outreach program based on a two-pronged approach, focusing on building John’s personal network on LinkedIn while simultaneously messaging targeted decision makers with the objective of generating: more booked calls and warm, marketing qualified leads for the Branded sales pipeline.
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Services Provided: LinkedIn Performance+
Results:
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- Within the first 90 days SalesKey added 85 qualified leads to the Branded sales pipeline.
- Branded has already closed new business worth over $101,448
- ROI: 711.58%
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Above 500% ROI From Their Leads
“We engaged SalesKey due to their efficiencies with reaching executive decision makers applicable to our company’s services. The economies to scale were extremely palatable.. They invested time to understand our business and create a marketing campaign that produced results that exceeded our expectations. With the new business we’ve onboarded, we are above 500% ROI from their leads generated to date.
We started seeing leads almost immediately after the lead gen campaign launched. The entire experience has been straightforward and simple.
I would recommend SalesKey to executives looking for more qualified leads.”
John Ackerman
Co-Founder & President of Branded Research, Inc.
https://www.linkedin.com/in/ackermanj/
