It really did. When I started using LinkedIn in 2009 to generate leads, it changed everything. It’s truly a B2B business person’s dream come true.
To have a platform which currently has over 500 million users, most with detailed information about job title, industry, experience, etc…nothing like that had ever existed before.
…and when handled professionally, the people you’re reaching out to like it more too because they are receiving relevant offers and connections.
Fast forward to today…
LinkedIn is red hot right now.
As a B2B company, if you’re not correctly using LinkedIn to generate leads and clients for your company, you are leaving actual piles of hot, soft cash on the proverbial table. (cold hard cash is so 1996…)
How would you like 2019 to be the best year you’ve had yet in business?
Well, the best time to get started would be now. Yes, during the holiday season.
While most of your competitors are loosening their belts and dozing off into a holiday food coma, you can be quietly setting the stage for a Rockstar year.
Just think of it. Serve more clients…earn more revenue.
Develop your business and expand your vision.
How would your life be different if you doubled your business next year?
If your business went from $500k to $1M or $10M to $20M/yr? Or $50M to $100M+?
The fact is, it is entirely possible to double or even triple your income in relatively short order.
But, the key is, you need to have more sales conversations with decision makers, in your target market.
And the fastest, most effective and reliable way to do that, for B2B businesses is 100% hands down:
Imagine having your calendar filling up on auto-pilot each week with the exact people you need to be talking with to grow your business…
People who already know what you do and are ready to speak with you now…
At any given time, 3% of your target market is ready to buy what you offer, right now.
Another 7% will buy from you now if shown the right things.
The hard part has always been identifying these “high probability prospects”.
It’s always been very time consuming and one of the least enjoyable tasks for any business or salesperson: Prospecting.
What if you had a literal prospecting machine that did all the work for you?
Literally did all the boring, tedious, time and energy draining work and cherry-picked the best prospects for you?
Do the math.
How many new appointments do you need to close 1 new client?
For many industries, the average is 5, a 20% close rate.
If you had 20 new solid appointments per month, that’s 4 new clients per month!
For many of businesses, that would be an absolute game changer.
And it’s much more attainable than you think.
Here’s how I can help:
Option #1 Done-For-You LinkedIn Lead Generation
I will do all the work for you and hand deliver 20-35+ exclusive, highly targeted leads to you each month.
Could be more than that, it just depends on the industry.
Option #2 Done-With-You
I teach you how to do this for your own business. Or, if you’re a salesperson for a company, you absolutely need to be using the system I could teach you. That is if you want to be #1.
If you want to beat your competitors, become a better and more efficient prospector.
And that’s exactly what you’ll learn how to do.
Here’s who this is for:
B2B businesses who have a well-defined target audience and a proven offer with case studies.
You need to be able to solve real problems for other businesses and need proof in the form of testimonials, cases studies and/or statistics.
Your average lifetime customer value (LTV) needs to be at least $3k, ideally much more than that.
What if this won’t work for my industry?
This is a legitimate concern. It’s not going to be a fit for every industry, that’s for sure.
If you’re interested in this we can schedule a call and discuss further to see if it would be a good match for you or not.
What won’t work as well are businesses that have “timing offers”.
In other words, where the buying motivation is based primarily on timing. For example, a personal injury attorney has a timing offer.
Someone gets in a terrible wreck and they go looking for an attorney.
If you just approached people saying “Hey, are you looking for a personal injury attorney?”, that would be, well, weird.
So you need an offer that isn’t based solely on timing.
That said, it can work well for a WIDE range of industries.
One of our clients is targeting healing center owners, coaches and alternative medicine practitioners in South Florida.
In only 3 weeks, we’ve generated 51 leads for this client and 32 of those are ready to book a call now or in the coming weeks.
Another client campaign, who targets software executives on the west coast produced 4 leads ready to book a call, in the first 7 days.
Two very different industries, geographies, and target audiences, both producing strong results out of the gate.
Neither of their campaigns are fully ramped up either.
Is your done-for-you service expensive?
It costs a fraction of the potential ROI.
It’s also one of the safest and fastest ways to get new clients for your business.
Let’s look at some of the popular options available to generate new leads:
We’re really talking about Facebook and Google AdWords here.
They absolutely work really well for the right industries BUT, you REALLY need to know what you’re doing.
There’s a steep learning curve with these.
Most businesses thousands and months of time before getting this right.
Also, since these are inbound leads, they are not always well targeted.
One of my clients is running PPC ads now and he flat out told me that more than 75% of the leads they get each month are absolute garbage.
It’s costing them $1200 to acquire a new customer currently.
…and the cost of getting clicks and impressions from Google and FB are only increasing, all the time.
That trend is not going to stop either.
This is a great long-term strategy that every business needs to have in place.
But it’s exactly that: long-term.
It’s highly unlikely that a new blog post is going to result in a consistent flow of quality leads each month. Especially not right away.
If your goal is to boost your SEO and generate leads organically from your blog posts or content, don’t hold your breath…
It generally takes 6 months or more, of doing the right things, before you’ll start to see any results.
And even if you generate the traffic, that doesn’t mean that you’ll generate actual leads…let alone targeted leads.
Content marketing is a slow build that can result in a trickle of leads that can build over time…if done well and with uber patience.
Traditional lead generation services:
The main problem here is exclusivity. Traditional lead generation services generate leads and then sell them to multiple companies.
This means they feed you and your competitors the same leads.
I don’t think I need to go into detail on what this is bad for you.
With my LinkedIn lead generation service, we are generating exclusive leads who want to talk with you specifically.
What is the quality of the leads you generate through LinkedIn?
Well, when we talk about lead quality, it all comes down to “qualification”.
How qualified the leads are before you invest your time with them.
A well-qualified lead might be an appointment with a decision maker, in your target market who is ready to buy what you offer right now and has the means to do so.
Since we are targeting who we contact to start the conversation, we can create hyper-targeted lists which cut out 98% of the noise right from the beginning.
Company size, industry, geography, the title of the person you want the meetings with and other qualifiers, this is all handled up front.
The other 2% of unqualified leads, we remove on the back end, so you never have to think about it.
The result is phone calls or meetings with highly targeted decision makers in your target market.
That’s a really good start.
The rest of the qualifying to more fully determine their needs and so forth needs to happen on a call or in person.
In conclusion, in the world of lead generation these are:
Rolls Royce Leads. Glengarry leads. (who got that last reference?)
So, in the words of the great Jerry Maguire “Who’s coming with me??”
Loving the movie references tonight.
Anyways, shoot me a message and we’ll book a call to discuss, if you’re interested, or grab a spot on my calendar: